article thumbnail

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008. Example 4: Rocket Fuel using deep learning to check for appropriate ad placement.

article thumbnail

American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power. Copyright © 2010 Tiecas, Inc.

B2B 60
article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

article thumbnail

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Damico Marketing Communications on Facebook What Im Doing. Looking forward to the new book. in reply to tom_peters 12 hrs ago @ tom_peters Hey. a guy can dream, can't he!

article thumbnail

5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Adobe Experience Cloud Blog

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. If an industry thought leader is interviewed for a blog post, that exclusive interview can be leveraged in an email campaign or press release.

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. Do you have any strategies for this? All Rights Reserved.