Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. in January 2008. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ultimately, it shows if your leads are actually helping our sales team sell and if marketers are positively contributing to their pipeline. in January 2008. Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Several blog posts have foolishly been written about social media “killing&# email. All rights reserved.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Good post from @jaybaer on where to focus. Man, you are good, my friend.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. This focus puts brands in a position to reinforce their authority by surrounding their audience with multi-format content that resonates.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. in January 2008.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a copywriter, she now focuses specifically on product positioning and messaging. . 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

But the excitement is tempered… Read more… Neil Stoneman | April 20th, 2009 | no comments How strong is your B2B positioning? Positioning is one of the essentials of B2B marketing but it’s very rare to see it done well. The sheer pace of technology change means we constantly push the barriers back.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a copywriter, she now focuses specifically on product positioning and messaging. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. It was it a rare positive message in a time of doom and gloom for industrial marketers. in January 2008. Rebel Brown's Bio.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 157

Social Media Media Paid Content Work Management 157

Hubspot

FEBRUARY 28, 2012

A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. According to Forrester Resarch , Lenovo has since seen a 20% reduction in laptop support call rates , increased agent productivity, a shorter problem resolution cycle, an increased Net Promoter Score , and reduced support costs.

Social Media 28

Social Media Service Media Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. So to attain a position in this world of websites, you need to have a well optimized website. Despite past losses, the company is in a strong position to continue to compete aggressively. Blogging varied by industry type. Tweet This! Online business is a platform of tough competition.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. How much are you worth? billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W.

Social Media 40

Social Media Paid Content Tools Media 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 13, 2010

Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? Molson: [link].

Twitter 147

Twitter CRM Business Paid Search Agency 147