ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help).
100 
Let's personalize your content