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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.

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The Future of B2B is Changing. Are You Ready?

Engagio

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Read on to get their insights. Ardath Albee.

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I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue. Sonja Jacob.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal – revenue. Sonja Jacob.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.