persona 
6sense
JULY 17, 2017
It was 2008 when small home-sharing start-up Airbnb came on the scene. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. And this digital transformation is happening fast.
WebMarketCentral
AUGUST 10, 2009
What should do you to separate your personal and corporate social personas? The POST Method: A systematic approach to social strategy by Groundswell Forrester's Josh Bernoff outlines the POST (for People, Objectives, Strategy and Technology) method for approaching social media. How are some big brands using social media effectively?
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Industrial Marketing Today
JUNE 19, 2010
Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly. All Rights Reserved.
The ROI Guy
JANUARY 17, 2011
The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. White Papers are Influence Kings, But Need Persona. They do if they are. Is Marketing Too Busy?
The ROI Guy
FEBRUARY 4, 2009
IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. White Papers are Influence Kings, But Need Persona. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.
Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). in January 2008. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.
Tony Zambito
OCTOBER 9, 2015
When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.
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