SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Get your complimentary copy of the Forrester wave report now. Here’s a list of top pharma event management companies for you to choose from.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. When blog content is relevant to a product or service page, keyword-optimized hyperlinks can be used within posts to provide readers with additional information.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008. Example 4: Rocket Fuel using deep learning to check for appropriate ad placement.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Contently

NOVEMBER 18, 2016

Data, optimization, and automation have now become central parts of marketing strategies. Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. in January 2008. Read on to get their insights. Recommended Resources from B2B Marketing Experts. " Seamus Walsh's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. And most marketers still haven't figured out how to capitalize on it.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Landing page optimization: Design dedicated landing pages for different CTAs, ensuring a seamless transition from content to action.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Content creation isn’t enough, however, because content isn’t king – optimized content is king. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Engagio

OCTOBER 13, 2020

We use predictive analytics to identify which accounts are most attractive and we reach out to them at the optimal time, perhaps before they ever even visit our website. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. You want to focus on accounts and people and predict the optimal time to engage.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. Webcast: Building an Optimized Infrastructure.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Now she’s a B2B SaaS consultant that specializes in email optimization. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Now she’s a B2B SaaS consultant that specializes in email optimization. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 1, 2019

“Marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”. – Forrester Consulting. The nature of B2B deals are long and complex.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Download these best practices to get practical tips for optimizing your landing pages.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. in January 2008. " Read on to get their insights. Recommended Resources from B2B Marketing Experts. Seamus Walsh's Bio.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical). 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. This is up from 16% in 2008. So to attain a position in this world of websites, you need to have a well optimized website. Ready to get started? Blogging varied by industry type.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a great tool for moving beyond video upload to strategic video optimization. 3) Portable: Have you optimized your site experience for the major mobile web browsers?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Twitter has the fifth oldest. 75% of small businesses in the U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. Within the U.S.,

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a great tool for moving beyond video upload to strategic video optimization. 3) Portable: Have you optimized your site experience for the major mobile web browsers?

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

general, Social Media Optimization (SMO) remains underestimated. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. As such, writing is not enough to build desired audiences and desired outcomes.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? All rights reserved.

Twitter 147

Twitter CRM Business Paid Search Agency 147