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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% A Forrester chart, posted on CNET shows five years of data on time spent per week with major media.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. src = [link]. }. White Papers |. Webcasts |.

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Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Testing and data over opinions and conventions. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra. Start Somewhere.

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Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Testing and data over opinions and conventions. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra. Start Somewhere.

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Interview with ?Shep Hyken

Onalytica B2B

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. population.