Kapost

APRIL 19, 2017

As a data-driven marketer, I ask myself how I am going to maximize my ROI. This really helps me solidify what I learned into some actionable items. Where: Room 2006/2008. Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. Where: Room 2006/2008. These three strategies deliver every time. #1:

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

MARCH 24, 2010

This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now. One of the things I ask clients is, “Do you know the ROI of a brochure?” What’s the ROI of your telephone system?” Looking forward to the new book.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. in January 2008. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Keep It Real.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Content Standard

NOVEMBER 19, 2015

” With ROI and budget approvals guiding the decisions, priorities, and sleep schedules of today’s content marketers, it’s no surprise that perfectionism has snuck into the culture and mindset of the teams executing them. . “You can always improve, and if that scares you, you should get a new job.”

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

” With ROI and budget approvals guiding the decisions, priorities, and sleep schedules of today’s content marketers, it’s no surprise that perfectionism has snuck into the culture and mindset of the teams executing them. . “You can always improve, and if that scares you, you should get a new job.”

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Just knowing that someone from IBM visited a website won’t help much, since Big Blue has offices all over the world. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

WebMarketCentral

JUNE 1, 2009

When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report.

Design 20

Design Marketing Websites Forrester B2B 20

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Help Buyers Become Experts. Talking about your products’ features won’t help with that. Third, help buyers use knowledge with confidence.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Auslogics Task Manager to Help You Control Your PC =-. Apple = Innovation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy. How can I help you? Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). How can I help you? Man, you are good, my friend. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. Fortunately, artificial intelligence tools like Skyword’s ATOMM have made atomizing content a cinch, letting more marketers reap its benefits — like improved ROI and a reduced workload. recently found.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. How can I help you? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link]. I'm glad you found the post helpful.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Engagio

OCTOBER 13, 2020

This was exciting, and really helped Marketing build credibility and respect. CHANGE #1: Help Sales Own the Top of the Funnel. Help drive adoption and value — Some may say product adoption and value is a job only for the Customer Success team, but that’s like saying only Sales drives revenue. The ground is shifting.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Find: information that helps them understand what they need to know to make the best decision. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. How can I help you?

Social Media 159

Social Media Media Stats Statistics 159

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. anyone within their network who can help them solve a problem. What help do you need?

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 1, 2019

This was exciting, and really helped Marketing build credibility and respect. CHANGE #1: Help Sales Own the Top of the Funnel. Hint: ABM standups help!). Help drive adoption and value — Some may say product adoption and value is a job only for the Customer Success team, but that’s like saying only Sales drives revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40