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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading. Howard Sewell Recommends.

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According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. How should you expect to promote that cool new video?

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B2B Marketing Zone

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Best Social Media Stats, Facts and Marketing Research of 2010

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