Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Do you think that’s partly the fault of martech vendors as well? You write a lot about the importance of strategy.

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Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. It isn’t easy; it requires proper identification of granular market segments, understanding their unique needs (is this the functional or economic buyer?),

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AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Drop into segment specific stories.

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