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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. February 6, 2008. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Original air date: Thursday, June 05, 2008. About Forrester. Copyright © 2008. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. earch.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

Link 28

Grow Your Wiki

Buzz Marketing for Technology

Forrester. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules.

Wiki 23

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The Forrester report, as well as others, alludes to this problem.  I have seen it in my own qualitative buyer research. by Aha-Soft. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling.

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more?

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. Tags: new media Forrester blogs social media Web 2.0 The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. Are there any other reasons?

Marketing’s Customers: an Oxymoron or Reality??

Buzz Marketing for Technology

In a recent meeting with Forrester analyst Peter Burris he pointed out to me that this customer is not a customer of sales but a “customer of marketing”! They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. mean real customers of marketing. Which is an interesting notion if you stop and think about it?

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2008, the challenge was getting companies to even take social media seriously. Forrester’s POST approach can seem painfully simple, but it’s a great reminder to start with people, objectives and strategies, and leave technology and tactics for the end. Readers, meet my friend Augie. 1.

Giving Sales an "Out"

Digital Body Language

Laura Ramos at Forrester talks about it a lot, as do most other luminaries in B2B, and at Eloqua, it's one of the most common things our clients ask us about. Any of us who work with longer sales cycles have experienced the leaky funnel. So, as marketers, what can we do to "plug" it. not a simple task, as leads leak out of the funnel for so many reasons; interest wanes, priorities shift, or sales connect too early or with someone without enough pull to get something done. Mostly, these leads just go quiet. So, how do we as marketers help?

The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Forrester’s consumer surveys show that each succeeding generation takes more tech into their day-to-day life. And perhaps Forrester was wrong in 2007 when they said that Facebook marketing means communicating not advertising, as does all social spaces I contend. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. This is an old and tired perspective.

More Reasons that Small Businesses Excel at Social Media

Acquiring Minds

Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. Q: Robert Lesser: It appears that smaller B2B companies are more successful with their social media marketing than large B2B marketers. After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog. Is this showing up in the data?

Recap: “Will Social Media Kill PR� Panel

PR Meets Marketing

There was a star line-up of panelists: Jeremiah Owyang of Forrester Research and Web Strategist Blog, Kara Swisher of WSJ and All Things D, Susan Etlinger, VP of Horn Group and Sam Whitmore of Media Survey as moderator.  .  . Susan Etlinger, Jeremiah Owyang, Kara Swisher, Sam Whitmore.  . Last night, I went to a panel discussion hosted by the Horn Group and Girls In Tech. The topic provided attractive with over 200 people packed in the Horn Group offices on Howard St. Twitter tag #prblog.  . Sam took a quick poll of the audience before commencing with the Q&A. PR is not dead.

PR 2

Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

billion in 2004, says Forrester Research Inc., a technology research firm in Cambridge, Mass. says Charles Golvin, an analyst at Forrester. Copyright 2008 Dow Jones & Company, Inc. August 11, 2005. DOW JONES REPRINTS. This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit: www.djreprints.com. • See a sample reprint in PDF format. • Order a reprint of this article now. Finally Catch On in U.S. Some 4.7

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. Other CIO Sites. © 1994 - 2008 CXO Media Inc. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Their ratings are based on market positions, with categories such as “leaders”, “visionaries”, and “contenders”. This approach has always bothered me. Indeed. Now I feel better.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette.

PLE

Buzz Marketing for Technology

Forrester Information To KM. Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE). Keywords: personal learning environments, PLE, personal knowledge management, PKM, personal information management, PIM, personal learning toolkit, PLT, online learning environment, Personal Work and Learning Environment (PWLE), OLE, social software, self-directed learning, life-long learning, informal learning, learning ecosystems, learning networks.

Lead management software becoming a hot topic

B2B Lead Generation Blog

An interesting conversation was started recently by Laura Ramos on the Forrester Marketing blog about lead management software. What do you do with leads or inquires once you generate them? This basic question is overlooked by so many and yet it's the leading cause of failure in what would otherwise be effective lead generation programs. The common-sense answer to this challenge is easier said than done: Have your best people respond to them quickly and consistently in order to qualify them into sales ready leads. ” They are: Web analytics. Database services. Marketing automation.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy.  times increase in blog traffic in 2009 when compared to 2008 numbers. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  Louis E. Nothing.  Louis E. Kinaxis.

Top Instagram Influencers

Act-On

Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Frankel appeared on The Real Housewives of New York City in 2008 where she gained fame for her tough attitude and lavish lifestyle. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Why Instagram? Adam Braun.

Media 71

Agencies Under Pressure to be More Digital

Act-On

And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50. over 2015.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. 49% are active with corporate blogging (up from 32% in 2008). As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Consumer budgets are drastically lower, since the 2008 financial collapse. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Not much. Well, yes and no.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group. lead automation management vendors. Was that you?

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

64 B2B Marketing Tools and Resources

Modern B2B Marketing

Marketing Automation Market Trends 2008 (analyst report). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them. As always, if you have an additional tool or resource you'd like to share, please let me know. white paper).

Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . You can even begin to figure out what interests her, what annoys her, and what persuades her. Social.

The Revenue Performance Management Bandwagon

It's All About Revenue

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. Revenue Performance Management Eloqua Forrester Gartner It's All About Revenue JMP Securities RPMby Brian Kardon | Tweet this.

Simply Put: Simplicity Is a Strategy

Marketing Action

If you’re wondering what a paean to simplicity is doing in a blog post on a marketing automation site, it’s this: Act-On began in 2008 by asking potential customers what they wanted most – and least – in a marketing platform. Forrester’s comments pointed to simplicity as a key factor: “L2RM platform buyers need to remember that more is not better; more is simply more.

Lead 27

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. hours to 6.3

The State of the Blogosphere 2010

delicious b2bmarketing

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. Today, 100 million Tweets flew across Twitter. startups.

Networking & Photos from the Sales 2.0 Conference

Acquiring Minds

During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos , VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs ' B2B Summit 2008 in Boston and Scott Santucci , Senior Analyst at Forrester in San Francisco where I spoke at a MarketingSherpa B2B Summit a few years back (Laura and Scott posed for this photo that I took). Tags: Forrester Sales 2.0 The Sales 2.0 Garth and I spoke for a few minutes on best practices in using Jigsaw. world.

28 Awesome B2B Social Media Statistics

Social Media B2B

Online accounted for 7% of the B2B marketing mix in 2008. Forrester predicts B2B interactive marketing spending to reach $4.8 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Source ). Source ). This is up from 2009, when 45.0% of marketers said they used social media for marketing. Source ).