The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
Even a vampire romance movie from 2008. Social media has changed the way we consume information and naturally, that applies to fashion. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. 3 trend forecasting tips for retail brands. Here’s why. Follow the memes.
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