Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience. Deeper market research and more useful insights.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Upcoming Events. Lots of diverse versions of this.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

In the search for solutions, some researchers are exploring the effects of information overload on technology users and are developing ways to quell its impact. Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Not to mention the tons of content these events can generate.) In-app surveys: Collect opinions or feedback from users via your app’s built-in feedback or survey form.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Have I gone MAD?? This one is creating moderate traffic.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Embrace these people.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121