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Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. This is what has changed, not just the filtering.

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MarTech’s event marketing experts to follow

Martech

It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

The biggest is learning how to quantify the available information on the social web and determining what really matters. If you don’t know the right answers, you can split up mentions into categories and distribute to different team members or experts in the field. That is, if you are listening for it. Read more about it here.

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How B2B brands can benefit from social listening

Brandwatch Marketing

The biggest is learning how to quantify the available information on the social web and determining what really matters. If you don’t know the right answers, you can split up mentions into categories and distribute to different team members or experts in the field. That is, if you are listening for it. Read more about it here.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. Colors on your website are cues to different sets of information. First, use a descriptive title for each field for screen readers. billion to eCommerce competitors.

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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The survey was in the field July 26 - August 17, 2023. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

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Why account-based marketing is a game changer for Japan

Biznology

But in Japan, the field is wide open. I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. This all changed with what we call the Lehmann Shock in 2008. Check back with me later.