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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year. Now is a good time to remedy that.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pardot : another pretty powerful product; see my blog review from December 2008. Pricing for a full-featured system was $597 per month—quite a bargain. Just kidding.or

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. I was also surprised to find that each icon can have its own schedule – another feature typically reserved for advanced systems.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. tags: marketing automation software, Marketo Lead Management 3.0,

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. While GreenRope is new to the VEST report, the company itself was founded in 2008. Here are thumbnails of the others. You get the idea.