Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Care more about mobile. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year. Instead, it has focused on making it simple to send messages in any channel.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

MARCH 22, 2010

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. All must mediate the delicate relationship between relatively sophisticated central marketing departments and their firmly independent channel partners. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Sign up for our news alerts, special offers & feature updates: Your Email Address. FOLIO: Update Webinar, content & service feature updates. Multi-Platform. Latest Featured Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. CallSource. Target customers.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Online Marketing Institute

JULY 31, 2012

Featured Jobs. 2008 FOLIO Award Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. Multi-Platform/Focus Company.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40