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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals.

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JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. B2B Marketing: Red-Headed Step-Child of SEM World? It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Best Social Media Stats, Facts and Marketing Research of 2010

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