Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

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Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Buzz Marketing for Technology

JUNE 27, 2008

An Outsell study states that employees spend an average 9.5 New South Wales: Centre for Information Studies, Charles Sturt University. ©2008 Special Libraries Association. Membership FAQs. General Industry FAQs. hours a week "obtaining, reviewing, and analyzing information." Bruce, Christine.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. It turns advocates into volunteer marketers. Each story shared becomes new content for the blog. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. UNsettling Stratten has a knack for gaps. All rights reserved.

Social Media 115

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Convince & Convert

JUNE 24, 2010

link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’ve realized it’s THE TRUTH. great points. There is a story about Ron Popeil in the book. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And when the accidents went away, so did the behaviors.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Buzz Marketing for Technology

JUNE 27, 2008

New Assessments that Measure 21st Century Skills: "As pervasive as assessment seems to be today," the report says, "it remains an emerging and challenging field that demands further study and innovation." Copyright © 2008 – Privacy Statement – Terms of Service. Mobile & Wireless. Assessment & Testing.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. It would be very cool to do an in-depth, perhaps ethnographic study on this Twitter-style. It would be very cool to do an in-depth, perhaps ethnographic study on this Twitter-style. population).

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 6, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Buzz Marketing for Technology

JUNE 19, 2008

Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Is there a well-designed FAQ (Frequently Asked Questions) service, online and/or by phone menu or on-demand fax? However, for now, just delegate to a decorator identified directly by the context. -->. A ttachments (1). Browse Space.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Convince & Convert

JUNE 7, 2010

Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And ultimately, that’s the challenge with Delivering Happiness.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

MARCH 30, 2011

My friends at HiveFire recently executed a content curation study of 150 marketing executives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. There’s been a bit of news about it recently. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. » Reprints.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. I find far too many organization leaders are risk averse (good times and bad) or pursue new platforms only as an immediate reaction without foresight, study or knowledge. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] [link] Doug Braun Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I really appreciate you embracing the concept that not pretending to have all the answers is an agency strength, not a deficit. Please keep me posted on your progress.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Trust in TV news?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. All rights reserved.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. link] jaybaer I’d like to see a study on social media germination and shelf-life for public vs private companies, or by how long companies have been in business. Excellent tie-in with Outliers.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

AUGUST 31, 2010

Dr. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In short, we have to wait our turn. All rights reserved.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. : Are you treating social media like a checklist?A A recent study by Econsulta… [link] [link] MyCrowd.ca

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. shining through. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 116

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