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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As for the ideal dynamic today, Enterprise 2.0

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Managing the RFP Process. © 1994 - 2008 CXO Media Inc. Apply today for a FREE subscription to CIO Magazine! » Subscription Services. » Reprints. Advice & Opinion : Difference Engine. Best Practices. in Soapbox. Macworld |.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Companies should go into the RFP process looking for a partner, not an order-taker. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Heather @prTini [link] jaybaer Fantastic point, Heather.