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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Your LInkedin page. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 137
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. billion entries. microblogs (Twitter, Friendfeed , etc.),

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. It must help your customers make the best use of their purchase.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

tags: workliteracy communication ). ® networking (facebook, bookmarking) LinkedIn, Ning). ® Categorize, sort, and prioritize (info, tag words) ï?® © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. « Prev.

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Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. He then provides a 19-step guide, with links to prior articles, to analyzing and improving your site's usability looking at factors like on-site search, about us, contact and FAQ pages.

Design 20
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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

LinkedIn – only if I have made a personal connection. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I reserve email subscriptions for those I truly want to receive more from. I’ll have to look into the new Exact Target tool. All rights reserved.