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B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). “B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting.

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How a German Publisher Gave Its Readers a Choice – And Boosted Engagement of Facebook Referral Traffic

Outbrain

Founded in 2008 as a subsidiary of the “Mediengruppe Oberfranken”, inFranken.de noticed that while the site gained a lot of traffic from social media, such as Facebook, bounce rates were high, and there was much potential to improve engagement and monetization from these sources. inFranken.de The team at inFranken.de

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s gotten more polarizing on those platforms.

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30 fascinating facts about organic vs paid social media

Biznology

66% of marketers cite Facebook as their preferred social network. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 2% is organic reach of Facebook. 300 million people actively use voice and audio calling features on Facebook Messenger. Facebook is closing in on 2 billion active users.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.

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The real and complete history of social media marketing

illumin

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). This can be through ads or sponsored posts.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!