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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Share this on Facebook. “Care for a drink?

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. How can you make a big splash in social media without a huge budget?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Social Tagging. Tags: Web 2.0

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.