WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business? How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

OCTOBER 4, 2008

As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. software that links to networking site (e.g.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Ardath Albee of Marketing Interactions, Inc. Read The Anatomy of a Great Web Persona by Brian Massey.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Indra Gardiner covered social media law in a way that I cannot.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. We have focused on relevant followers, in our industry by and large. But really, there’s not much point in that.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. As Brian Solis has written about a lot, social optimization needs to be simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Hubspot

DECEMBER 20, 2011

Oh good, another social network/website/app thingy. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. And even another order that includes content interactions – who consumers and retweets your content?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Outgrow

MAY 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . They can network, they can learn from each other. They need an event too. Joe Pulizzi: Well, it was.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Hubspot

NOVEMBER 11, 2011

When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. We all saw the huge role of social media in President Obama's campaign and election in 2008, and it looks like the GOP is following suit by experimenting with the Google+ business page Hangout feature.

Creativity 28

Creativity Google Examples Business 28

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155