Converting B2B Leads Through Social Content: 3 Keys to Success
NuSpark Consulting
MARCH 1, 2016
Let’s say you have some great lead generating content pieces. Research from 2008 indicates that people only read about 20% of the text on an average web page. Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular.
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