Varicent

MARCH 8, 2018

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Tell me about Akamai and then a little bit about your role with the company ….

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Customer Experience Matrix

NOVEMBER 21, 2014

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. Emails can be personalized using scripts written in Sailthru’s own Zephyr language. Sailthru was founded in 2008.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included.

Personalization 100

Personalization Digg Blogger Buzz 100

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Dig deeper: It’s time to prioritize customer experience in B2B Q: How do you work with marketing? Are you able to personalize your marketing? A: I’m lucky I have a great leader who also runs our marketing team.

Marketing Automation Services 117

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 117

Spiralytics

MARCH 13, 2024

It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. Niana Guerrero (@nianaguerrero) – 15.6

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. The offer and message can be further personalized based on customer data. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Use Personalization. We all have egos.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Marketing Budget 242

B2B Digital Marketer

MAY 11, 2023

Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging. 20:42 – Exercises for brand personality and tone. 10:54 – Prioritize authenticity and tone in branding.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Marketing Insider Group

MARCH 3, 2020

This is just as true with business relationships as it is with personal relationships. During the global economic crisis of 2008, an estimated 2.6 Much of the tense workplace atmosphere and dip in employee engagement that many organizations experience during difficult times can be blamed on a feeling of helplessness.

Paid Search Agency 275

Paid Search Agency Opt-out Work Management Opt-in 275

PathFactory

MARCH 6, 2023

Q: In today’s landscape, is personalization and providing tailored experiences to your customers’ table stakes? Any time you can deliver a personalized experience for a prospect or customer that’s an amazing thing, but at the same time, people can overdo it.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Q: What is personal knowledge management? Q: What is personal knowledge management? A: To manage your personal knowledge, whenever you learn something new â?? Personal KM Q&A by Lilia Efimova. 18 April 2007, 06:03 PM. used assistants â??

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Biznology

OCTOBER 16, 2019

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Perhaps most stunning is that so many Millennials would actually leave their employers if they didn’t share the same social and personal values. What Millennials Want Today – Values and Ambitions.

Branding 116

Branding Brand Identity Privacy Trust Marketing 116

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. From this experience, I learned and recommend the following: Establish a War Room (while descriptive, there may be a kinder, gentler term). Back on our feet.

Planning 104

Planning Allocation Thought Leadership Work Management 104

Oktopost

APRIL 8, 2020

Explore personalized messaging over mass communication. The more human your brand can stay, your customers and prospects will remember your brand, your company and their experience during these unprecedented times which is better for the long run. Incorporate social media data. Social Media channels. Website pages and blogs.

B2B 124

B2B Lock-In Broadcasting Advertising Agencies 124

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Funny enough, the only person who’s been here longer than me is the President / Co-Founder of the company ! I was eager to apply my experience to a new industry, specifically in technology and startups. .

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Buzz Marketing for Technology

JUNE 27, 2008

s person&#. June 10th, 2008 at 1:17 pm. June 10th, 2008 at 1:31 pm. Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

ClearVoice

NOVEMBER 22, 2020

A Cup of Jo: Captivating, personal, intimate day-to-day writing stories, reflections and experiences, covering parenting, feminism, travel, marriage and beyond. One of the original — and most iconic — blogs out there, A Cup of Jo , has kept a strong readership since 2008. A Cup of Jo. Hither and Thither.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Six Steps to a Remarkably Powerful, Personal Network. A remarkably powerful network is varied in experience and expertise, but in agreement on high standards of quality in all things. Six Steps to a Remarkably Powerful, Personal Network. Wisdom and experience are a prize. December 10, 2007. It’s NOT Who You Know.

Personalization 100

Personalization Network Marketing Blogspot Business 100

BenchmarkONE

SEPTEMBER 17, 2020

A key tool to bridge the gap between your labor force and creating a memorable experience is an effective CRM platform with a centralized system. A CRM is a top tool for creating personalized interactions with customers. In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. 5 Things You Can Do to Begin Developing Your Personal Learning Network. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe.

Education 100

Education Personalization Wiki Social Networks 100

Convince & Convert

JULY 27, 2011

I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. From 2002 until 2008 nearly my entire livelihood was tied to one fairly specific type of work : enterprise resource planning (ERP) consulting. How did I do this? I should have been ecstatic.

Business 136

Business Consulting Mobile Marketing Planning 136

chiefmartech

JULY 30, 2022

I personally see similarities between creators on consumer platforms and “makers” inside companies leveraging no-code tools. And if you believe the hype of the metaverse — which will one day rise from the trough of disillusionment — the convergence of business and consumer experiences will blur even further. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Salesforce Marketing Cloud

OCTOBER 14, 2021

Maybe it has to do with my personality — I’ve always been a math person — but for me, running reports and dashboards in Salesforce brings order to a chaotic world. I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops.”.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Outreach: Automatically establish timely follow-up sequences, create personalized email templates, log call data, distribute relevant content, and streamline your outreach process. Know right away if a person is happy, mad, or critical.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres and I eventually met several times in person and became fast friends. The media uses the term metaverse as a synonym for all the offerings in a virtual space, and often the term is associated with headset-based experiences.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

ClickZ

JANUARY 29, 2020

They want to deliver data-driven, personalized experiences that drive a powerful connection with their customers. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. At first, “customer experience” meant websites.

Enterprise Management 60

Enterprise Management Work Management Marketing Management CMS Development 60

Biznology

JUNE 19, 2019

Patrick moderated a panel of impressive brand risk experts who have noteworthy experience dealing with various threats to brand value. adverse interaction between company policies and the public – like Starbuck’s situation) and ESG/Socio-Economic risks (MSA “transforms activism issues into business opportunities”).

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Outgrow

MAY 23, 2022

The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. And we wanted to put on an experience that they would never forget and something that would continue on after the event. It was a mystery thriller, which featured a marketing person at the center.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Martech

DECEMBER 8, 2023

As a result of that experience in Europe, I came back to the U.S. I went from Cisco to VMware completely because VMware had read a book I had written in 2008 [“Managing Your Business Data” by Theresa Kushner and Maria Villar]. A lot of IBM’s data was locked in the applications, hard-coded into the systems.

Merchandising 77

Merchandising Work Management Thought Leadership Marketing Management 77

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? That’s bad news because these bots offer very low sophistication, crummy experiences, and take too much effort to get rolling. Today’s chatbots do not provide good customer experiences because they either don’t care, or simply haven’t been programmed to be so.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. That’s a win for you in the form of increased revenue, and a win for customers in the form of a streamlined and simple buying experience. Take Blockbuster, for example. I know that shift can feel daunting.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Buzz Marketing for Technology

JUNE 27, 2008

Thursday, May 29, 2008. Dr. Kirby Wright on Personal Knowledge Management (PKM). Labels: Personal knowledge management. Best yet, call it an experiment. A professonal diary of learning and reflection on knowledge management and what Im calling organizational innovation (differentiated from product/service innovation).

Work Management 100

Work Management Web 2.0 Personalization Differentiation 100

Litmus

APRIL 1, 2021

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design. 2016 – Personalization takes over.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

Convince & Convert

APRIL 27, 2015

jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. The Social Fresh Conference has an additional day to its show, which is optional for those who want the opportunity for an intensive educational experience.

Social Media 153

Social Media Media Conference Social Networks 153