Remove experience
article thumbnail

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit. The conference offers a great opportunity to enhance marketing knowledge, share ideas and strategies, and network with others in the industry. We’ve attended IMS since the inaugural event in 2008.

article thumbnail

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Sounds like inbound marketing to me!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

article thumbnail

KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Chase Hunt, VP Communications, KEO Marketing Inc. Eric Cohen, Co-VP Programming, Yeager Marketing. Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Leigh Goldstein, VP of Events, Arizona Technology Council.

article thumbnail

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing

The final session is titled “ALT CTRL DEL: Rebooting B2B Marketing” and will be conducted by B2B marketing and customer experience strategist Carla Johnson. Johnson will teach attendees how to elevate the marketing function in the eyes of C-suite executives, as well as redesign marketing’s role within an organization.

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

article thumbnail

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.