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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?”

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The first is powerful, global data privacy legislation.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

and more precisely, the effective transfer or exchange of knowledge â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. Effective communication â??

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

What specific benefit will your reader receive in exchange for parting with his or her email address? Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox? Privacy Policy | Site designed by AMAInteractive a div.

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Landing Page Optimization: Mini Case Study

Anything Goes Marketing

From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out. Add a privacy agreement. This can be improved. Actually, as I read this again, the copy is really hokey) d. This is also petty but there is no submit button on the form!!

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

June 10th, 2008 at 1:17 pm. June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm. June 11th, 2008 at 10:02 am. The best work related social-networking for me is the buffet at courses/conferences, when I can exchange opinions with other attendees. June 11th, 2008 at 12:44 pm. June 12th, 2008 at 2:55 pm.

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

April 2008. March 2008. February 2008. January 2008. January 2008. Knowledge sharing is taking what you know and giving it away — for free, and usually without any expectation that you’ll get anything back from the exchange. Categories. Announcements (26). Blogs (28). Business (22). Memes (10).

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