Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. That relationship will transcend the initial transaction, and will allow for a mutual exchange of value that lasts a long time.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. According to Forrester VP and principal analyst Laura Ramos , "B2B buying is fertile ground for emerging community sites, social networks, and user-contributed content.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Buzz Marketing for Technology

JUNE 28, 2008

billion in 2004, says Forrester Research Inc., cellphone users sent 203 text messages on average, or 37 billion in total, while in China, cellphone users exchanged 651 per user, or 218 billion in total, according to the Chinese information industry ministry. says Charles Golvin, an analyst at Forrester. billion in 2006 from $2.5

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Twitter users frequently exchange information about products and services.&#. Although only 7% of Americans maintain an active Twitter account (vs. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. With creation and curation increasing the exchange of information commerce, we are moving new media toward the mainstream.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40