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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Along with that , Shopify also takes steps to simplify offline store management for its users.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

There are many examples of. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Using this data, the site is configured to suit that individual user and serves up personalised content.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action.

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Why digital literacy matters for marketers

Sprout Social

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Let’s use Facebook as a micro-example. Parents and schools, for example, are increasingly seeking out and demanding digital literacy education.

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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

For example, if a hiring manager noticed my low vision, I'd say, "I'm just visually impaired" or "I'm super nearsighted." In his speech, Shah told the story of YouTube's early days. When the platform first launched its app, they realized that 10% of users were uploading horizontal videos upside-down. The moral of the story?

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