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Social media marketing isn’t a popularity contest

Biznology

Examples from the McKinsey & Company’s Social Consumer Decision Journey. McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. launch of their Fiesta model.

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Best of 2008: WordPress Tools and Tips

WebMarketCentral

For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Key Takeaways The Canva influencer marketing case study shares value such as: By sharing free access or samples of your product , you can provide value to the influencers. This campaign was designed to highlight real-life examples and product usage from across the industry. By 2023, over 150 million people will use Canva Pro.

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Here are two examples: 1. This experience is a good reminder for everyone as you begin 2008 - how can you easily provide greater value to your customers? providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. Doing the unexpected. Happy New Year everyone!

Cost 100
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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60
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The CMO as the new B2B superhero

Integrated B2B

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Stop talking marketing and start talking business.

CMO 40
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The CMO as the new B2B superhero

Integrated B2B

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance. Stop talking marketing and start talking business.

CMO 40