Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. These platforms provide a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. CallRail’s platform (via Callrail).

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Hubspot

FEBRUARY 17, 2012

Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 Conversion Rate - The percentage of recipients who respond to your call-to-action in an email marketing campaign or promotion.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 Above-the-fold - The part of a web page that is visible without scrolling.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

DECEMBER 16, 2014

Phase 0 (2006-2007): Building Our Opt-In Email List. I say "unleashed" because it really did take off -- over the course of its first year, it garnered thousands of opt-in email addresses. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28