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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.

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3 Marketing Lessons From Charles Darwin

Hubspot

Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Take this success story for example: Moonworks, a construction and renovation company , once dedicated 99% of its marketing budget to traditional, outbound marketing (utilizing the yellow pages, newspaper ads and direct mail).

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Case studies give us examples to learn from and situations to study. increase in Web traffic and 3.2X

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7 Steps to Transforming Into an Inbound Agency

Hubspot

If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot approach our own content creation strategy. Paul Roetzer, CEO and Founder, PR 20/20. With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services.

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9 of the Most Shocking Guerrilla Marketing Campaigns of All Time

Hubspot

Whenever someone asks me what guerrilla marketing is, this is the example I cite -- because who could forget The Blair Witch Project ? The campaign certainly generated a lot of press, and while we can't be sure, we imagine it must have generated some site traffic , too. In 2008, there were 1,600 wild pandas left in the world.

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Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. For example, while two-thirds of the top 100 blogs are self-owned (i.e.,