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| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. How many journalists also maintain blogs?
| | INDUSTRIAL MARKETING TODAY
JANUARY 14, 2011 Content Marketing: Think Like a Publisher, Act Like an Investor
Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company.
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| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. And much more. Adam T.
| | THE CRAP REPORT
MARCH 26, 2010 Interview with David Meerman Scott
was very honored that David was willing to spend an hour with me and answer some questions about his the second edition of his book, The New Rules of PR and Marketing , as well as some questions about marketing and blogging. So, without further adieu, here’s my interview with David Meerman Scott: What was the impetus for writing “The New Rules of PR and Marketing?”. I like that. .
| | DELICIOUS B2BMARKETING
NOVEMBER 8, 2010 B2B social media case studies - 3 you can learn from and why they work
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Case studies give us examples to learn from and situations to study. Case studies give us examples to learn from and situations to study. Perfect.
| | HUBSPOT
APRIL 5, 2011 3 Marketing Lessons From Charles Darwin
Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Take this success story for example: Moonworks, a construction and renovation company , once dedicated 99% of its marketing budget to traditional, outbound marketing (utilizing the yellow pages, newspaper ads and direct mail). Connect with HubSpot Even 5 years ago.
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B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
Dept? Published by Hubspot
, May 2010. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples
and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? The 9 Worst Ways to Use LinkedIn for Business - Hubspot
, November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. One of the areas that we did not have enough time to cover is real life examples
of companies using Social CRM. Is the era of PR
over? Get ready. MORE >>
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR
professionals. With over 20,000 LinkedIn connections and a large Twitter following, Dell is a strong example
of a social executive who “gets it.” His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008
. MORE >>
HUBSPOT 7 Steps to Transforming Into an Inbound Agency
| MONDAY, APRIL 8, 2013
If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot
approach our own content creation strategy. Square 2 Marketing, for example
, is able to point to some serious traffic growth from inbound; it''s increased 359% through exclusively non-paid, web-based inbound tactics. Paul Roetzer, CEO and Founder, PR
20/20. With that transparency in mind, he started PR
20/20 with 105 fixed-price, a la carte services. 'You can’t teach an old dog new tricks. We know. Step 1: “Commit. Start small. MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008
and 26% in 2009. Your PR
team was aware of most of these as it often had a hand in generating those placements. However, in this post you will discover six great and proven ways, including real-life examples
from social media blogs and mavens (really), that guarantee a. looked at over 40,000 HubSpot
-customer landing pages. Great content this month via the B2B Marketing Zone. Social media and leadership. in the 1960s. MORE >>
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008
B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot
, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. MORE >>
- Marketing Edge MARKETING EDGE | SATURDAY, JANUARY 12, 2008
- Best of 2008: Random but Interesting, Part 2 WEBMARKETCENTRAL | MONDAY, AUGUST 31, 2009
- PRMeetsMarketing Weekly Articles: April 10, 2008 PR MEETS MARKETING | THURSDAY, APRIL 10, 2008
- PRMeetsMarketing Weekly Articles: February 7, 2008 PR MEETS MARKETING | WEDNESDAY, FEBRUARY 6, 2008
- SEO Is Not Dead, Just Changing: What This Means WEBMARKETCENTRAL | MONDAY, DECEMBER 1, 2008
- Best of 2008 (So Far) - Blogging for Business, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 20, 2008
- Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 12, 2008
- Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 5, 2008
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