PRMeetsMarketing Weekly Articles: February 7, 2008
PR Meets Marketing
FEBRUARY 6, 2008
Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. Teaching Old Dogs New Tricks - Brendan points to an example of how journalists and PR folks responded to the Bird Flu. Is this PR Person You? David Meerman Scott poses what the future PR job description would look like. technorati tags: Analyst Relations Conferences Event Marketing Measurement PR Public Relations Social Media Weekly Articles del.icio.us Here is this week's summary of articles.
PRMeetsMarketing Weekly Articles: April 10, 2008
PR Meets Marketing
APRIL 10, 2008
A Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. This recent posting provides anecdotal examples of how the company's blog has helped the sales process. This is a great example of how a blog is helping a B2B company. . Inside the Media Blogger - I couldn't get to the full interview referenced in this posting from PR Communications. The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. I will now try to keep up with my blogging duties in the future =): . . del.icio.us
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. For example, while two-thirds of the top 100 blogs are self-owned (i.e., How do you come up with a great blog name? Hello, My Name Is.
JANUARY 12, 2008
Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, the Hubspot internet marketing created a unique website that invited businesses to use a small part of the Hubspot system. What should I do? Ok, let me take that one on. Paul, MN food shelter.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. And there's no shortage of new ideas, as evidence, for example, by Lee Odden's wish list for Twitter. This is the second of a two-part series. This can be confusing to new users. Sorry.
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Example: "In B2B there are often multiple decision makers — how do you connect all the dots? tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Then you're in the right place!
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. How many journalists also maintain blogs?
Content Marketing: Think Like a Publisher, Act Like an Investor
Industrial Marketing Today
JANUARY 14, 2011
Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. And much more. Adam T.
E-Quip Blog: The Minimalist Marketer
NOVEMBER 6, 2011
For example, check out Sonjas Twitter profile. I identified eight marketing practices that stood out: Seminars and other in-person events Conference presentations Webinars Articles in third-party publications Search engine optimization Articles posted on your website PR pitches to journalists Email newsletter Nearly all of my marketing efforts involve doing those things. HubSpot.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. With over 20,000 LinkedIn connections and a large Twitter following, Dell is a strong example of a social executive who “gets it.” Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. in August 2006.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Case studies give us examples to learn from and situations to study. Case studies give us examples to learn from and situations to study. Perfect.
7 Steps to Transforming Into an Inbound Agency
APRIL 8, 2013
If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot approach our own content creation strategy. Square 2 Marketing, for example, is able to point to some serious traffic growth from inbound; it''s increased 359% through exclusively non-paid, web-based inbound tactics. We know. Step 1: “Commit.
E-Quip Blog: Putting Persuasion to Work
SEPTEMBER 2, 2011
Yet thats essentially what is presented, for example, in most public meetings where A/E firms outline the proposed design or solution. Remove choice and you remove the need for persuasion; instead it becomes more PR or damage control. ► 2008. (42). HubSpot. Friday, September 2, 2011. Putting Persuasion to Work. Most people are inclined to return a favor. Liking.
Interview with David Meerman Scott
The CRAP Report
MARCH 26, 2010
I was very honored that David was willing to spend an hour with me and answer some questions about his the second edition of his book, The New Rules of PR and Marketing , as well as some questions about marketing and blogging. So, without further adieu, here’s my interview with David Meerman Scott: What was the impetus for writing “The New Rules of PR and Marketing?”. I like that.
E-Quip Blog: What Are the Best Marketing Tactics?
NOVEMBER 15, 2010
PR pitches to journalists. For example, my blog has led to really high search engine rankings (I update it daily with original content.) ► 2008. (42). HubSpot. Monday, November 15, 2010. What Are the Best Marketing Tactics? Ive noted in this space before that I think marketing (as contrasted with sales) is grossly undervalued in our industry. Webinars. Posted by.
3 Marketing Lessons From Charles Darwin
APRIL 5, 2011
Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Take this success story for example: Moonworks, a construction and renovation company , once dedicated 99% of its marketing budget to traditional, outbound marketing (utilizing the yellow pages, newspaper ads and direct mail). Connect with HubSpot Even 5 years ago.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
PR Dept? Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Is the era of PR over? Get ready.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Your PR team was aware of most of these as it often had a hand in generating those placements. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. looked at over 40,000 HubSpot-customer landing pages. Great content this month via the B2B Marketing Zone. Social media and leadership. in the 1960s.