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PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. Teaching Old Dogs New Tricks - Brendan points to an example of how journalists and PR folks responded to the Bird Flu. Is this PR Person You? David Meerman Scott poses what the future PR job description would look like. technorati tags: Analyst Relations Conferences Event Marketing Measurement PR Public Relations Social Media Weekly Articles Here is this week's summary of articles.

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. This recent posting provides anecdotal examples of how the company's blog has helped the sales process. This is a great example of how a blog is helping a B2B company.  . Inside the Media Blogger - I couldn't get to the full interview referenced in this posting from PR Communications. The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. will now try to keep up with my blogging duties in the future =):  .  .


Best of 2008 (So Far) - Blogging for Business, Part 2


Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. For example, while two-thirds of the top 100 blogs are self-owned (i.e., How do you come up with a great blog name? Hello, My Name Is.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, the Hubspot internet marketing created a unique website that invited businesses to use a small part of the Hubspot system. What should I do? Ok, let me take that one on. Paul, MN food shelter.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. And there's no shortage of new ideas, as evidence, for example, by Lee Odden's wish list for Twitter. This is the second of a two-part series. This can be confusing to new users. Sorry.

Best of 2008: Random but Interesting, Part 2


Example: "In B2B there are often multiple decision makers — how do you connect all the dots? tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Then you're in the right place!

Best Social Media Stats and Market Research of 2010 (So Far)


The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. How many journalists also maintain blogs?

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. I’m talking about Indium Corporation , a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste.

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more. Adam T.

Stats 77

E-Quip Blog: The Minimalist Marketer


For example, check out Sonjas Twitter profile. identified eight marketing practices that stood out: Seminars and other in-person events Conference presentations Webinars Articles in third-party publications Search engine optimization Articles posted on your website PR pitches to journalists Email newsletter Nearly all of my marketing efforts involve doing those things. HubSpot.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Dan Zarrella is the award-winning Social Media Scientist at HubSpot and author of Zarrella’s Hierarchy of Contagiousness , The Social Media Marketing Book and The Facebook Marketing Book. Chris Adams – @chrishadams. in August 2006. Jeffrey L.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Case studies give us examples to learn from and situations to study. Case studies give us examples to learn from and situations to study. Cheers!

7 Steps to Transforming Into an Inbound Agency


If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot approach our own content creation strategy. Square 2 Marketing, for example, is able to point to some serious traffic growth from inbound; it''s increased 359% through exclusively non-paid, web-based inbound tactics. We know. Step 1: “Commit.

E-Quip Blog: Putting Persuasion to Work


Yet thats essentially what is presented, for example, in most public meetings where A/E firms outline the proposed design or solution. Remove choice and you remove the need for persuasion; instead it becomes more PR or damage control. ► 2008. (42). HubSpot. Friday, September 2, 2011. Putting Persuasion to Work. Most people are inclined to return a favor. Liking.

Interview with David Meerman Scott

The CRAP Report

So, without further adieu, here’s my interview with David Meerman Scott: What was the impetus for writing “The New Rules of PR and Marketing?”. I’ve been doing a lot of the things in the book before I wrote the book.  So, you’re on the Board of Advisors at HubSpotHubSpot has a sales force.  HubSpot’s got a blog , they’ve got HubSpot TV.  Why would you do that? 

E-Quip Blog: What Are the Best Marketing Tactics?


PR pitches to journalists. For example, my blog has led to really high search engine rankings (I update it daily with original content.) ► 2008. (42). HubSpot. Monday, November 15, 2010. What Are the Best Marketing Tactics? Ive noted in this space before that I think marketing (as contrasted with sales) is grossly undervalued in our industry. Webinars. Posted by.

3 Marketing Lessons From Charles Darwin


Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Take this success story for example: Moonworks, a construction and renovation company , once dedicated 99% of its marketing budget to traditional, outbound marketing (utilizing the yellow pages, newspaper ads and direct mail). Connect with HubSpot Even 5 years ago.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space. Posted by: Tim Wilson | March 21, 2008 at 07:05 PM Tim, thanks for the comments. Here’s the problem. Michael A.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

PR Dept? Published by Hubspot, May 2010. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?  The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Is the era of PR over? Get ready.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Your PR team was aware of most of these as it often had a hand in generating those placements. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. looked at over 40,000 HubSpot-customer landing pages. Great content this month via the B2B Marketing Zone. Social media and leadership. in the 1960s.