Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: Landing Pages That Convert- 10 Optimization Hacks.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? You'll find examples here that serve as a great inspiration and starting point. How can you make more efficient use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Content Standard

APRIL 6, 2015

Rather than shaping your SEO strategy around branded or product-related keywords, you should broaden your targeted terms and phrases to correspond to your audience’s interests and to extend beyond your products and services. Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

Webbiquity

FEBRUARY 9, 2021

It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. Blogging is important because, up until 2008, more people still used offline (e.g. Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

The Lead Agency

OCTOBER 4, 2017

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. They are Google, Facebook, IBM and Amazon. With each topic, we have included some case studies and examples.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). Keyword research is more important now than ever.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Search optimize your video with text summary. What’s not to like about that?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

JANUARY 30, 2009

What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

Industrial Marketing Today

JUNE 8, 2010

Kerry explains this concept very well with a realistic example. Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. 10 Things You Need To Know About WordPress 2.7 by Technosailor Noting that the WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Website copy optimized for keywords and phrases is how your technical audience will find you. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. For example, “content creation.” Google is not the only source of content ideas. Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs. Learning SEO and SEM - Where to Start?

SEO 20

SEO SEM Best Practices Buzz 20

Buzz Marketing for Technology

JUNE 27, 2008

Storage Virtualization and Data Migration » June 10, 2008. Maybe some pragmatic examples? Id argue that all that contextual information and knowledge is perhaps far more valuable that a cost-optimized customer support transaction. Posted by: Tony Karrer | June 11, 2008 at 08:01 AM. April 2008. March 2008.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Online Marketing Institute

JUNE 27, 2009

5 Surefire Ways to Increase Google Adsense Earnings Five Mistakes Can Sink Your PPC Campaign Microblogging on Facebook with Hellotxt How to write an attractive blog post – 8 Tips Twitter Marketing Strategy Interview - Marketing Professor How to Optimize Your Website for Google Local Search Website Optimizer, What Should I Test?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

SEPTEMBER 23, 2016

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. Luckily -- and obviously -- that technology progressed, seeing many modifications that led to what is now Google’s Voice Search. That's great.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. It''s an optimal place to scan the most popular discussions and get a glimpse of what sales best practices really look like. Created: March 27, 2008. Created: March 6, 2008. Marketing. Social Media.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. In this post, I’ll tell you a few ways you can control page 1 of Google, not just rank on it. For better or worse, featured snippets are taking over Google search results.

Lead Ranking 99

Lead Ranking Lead Scoring Google Paid Search Agency 99

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. I have hundreds of stories like this. 9 Reasons Your Retainers Aren't Bigger. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Optinmonster

FEBRUARY 26, 2020

Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. Add more longtail keywords and negative keywords. Pausing low-performing ads or keywords. Display Ads.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Consider including some of these phrases to your master keyword list.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. This is another example of why you need accounts on these sites. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Conductor

JULY 20, 2022

Build trust by ranking well on Google. Google’s search index is the world’s largest library , so if your brand ranks in position one, it is respected as the leading authority on the subject matter—and your brand gains trust in the eyes of the consumer. IRA, 401K, and mutual funds). Don’t get caught up on search volume.

Service 122

Service Tips Planning Lead Scoring 122

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Example of call transcript analysis by Invoca (via Invoca).

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The one embedded above, for example, currently has more than 33,000 views. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40