ViewPoint

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Q&A With Dave Stein and Steve Andersen

ViewPoint

Instead, we tell our readers what they need to do, share information on how to do it, and back up our assertions with examples from industry-leading companies that use this approach with their own customers. We don’t offer tips, tricks, shortcuts, or promises that are simply too good to be true.

RFP 159
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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. For example, you would expect companies to invest less in long-term marketing such as branding and more in demand generation from now until the end of 2012. Lead rates trail the GDP by about a quarter.

BtoB 120
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Up, Down, Over and Out

ViewPoint

I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. Examples: The words "up", "down" and the phrase "over and out.". Words are so powerful!

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