Webbiquity

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world. The financial market meltdown in 2008 seemed like the final straw. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Janine is founder and CEO of VerticalResponse, a leading provider of email marketing, social media marketing & event marketing for small businesses based in the San Francisco area, and writes the popular email marketing blog. Janine Popick. janinepopick. Gina Trapani. ginatrapani.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Janine is founder and CEO of VerticalResponse, a leading provider of email marketing, social media marketing & event marketing for small businesses based in the San Francisco area, and writes the popular email marketing blog. Janine Popick. janinepopick. Gina Trapani. ginatrapani.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008. Like content marketing, it’s a mature and widely adopted practice today. That’s what keeps B2B marketing a fascinating profession. Almost a decade ago? Time flies.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

It didn’t take long for marketers to notice. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Internet advertising will make up 25% of the entire ad market in 2015. NewsCred ). NewsCred ).