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MarTech’s event marketing experts to follow

Martech

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world. The financial market meltdown in 2008 seemed like the final straw. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

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