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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Agility is key.

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The Entrepreneur Interview Series #13: Aric Bandy, Agosto

Webbiquity

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. Technical debt is not only costly but also slows organizations down in being able to respond to the market. .”

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. He was working at executive search firm Howard Fischer Associates when the collapse of the subprime mortgage industry in the U.S. triggered the world financial crisis of 2008.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Organizations that began to address digitization a few years ago will be in a better position than those that are now forced due to the pandemic. The Way Work and Commerce Gets Done. will be cast aside.

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3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

Your employees are the most important asset in your organization. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution for SMB marketers as well as the agencies and consultants who work with them.

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Rethink, resist, refocus! Maximising your marketing budget in tough economic times

ClickZ

Make smart investments into your martech and make it work harder for you. But it’s counter-intuitive in the long term, according to research into the global financial crash in 2008. As a marketer, you want to add value to your organization and help the company respond to the rapid pace of change. Make your assets work harder.