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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Agility is key.

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. He was working at executive search firm Howard Fischer Associates when the collapse of the subprime mortgage industry in the U.S. triggered the world financial crisis of 2008.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Organizations that began to address digitization a few years ago will be in a better position than those that are now forced due to the pandemic. The Way Work and Commerce Gets Done. will be cast aside.

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3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

Your employees are the most important asset in your organization. Highly engaged employees are the driving force behind any successful organization. When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals.

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International Women’s Day 2021: Choose to Challenge

InsightSquared

As the organization says , “ A challenged world is an alert world. In an effort to continue to facilitate an inclusive environment, InsightSquared is using International Women’s Day to celebrate women in tech by opening up the floor to highlight some of the leaders at our company to find out what choosing to challenge means to them.

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In Praise of Middle Managers

Salesforce Marketing Cloud

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Experts say that’s a mistake as the nature of work undergoes profound change. Experts say that’s a mistake as the nature of work undergoes profound change. What does that role look like?

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[Research Round-Up] B2B Highlights From "The CMO Survey"

B2B Marketing Directions

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) Marketer Optimism Moderates For the past several years, The CMO Survey has asked participants about their level of optimism relating to the overall economic environment.

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