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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Expand social media strategies.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. In 2008, no one had even heard of the App Store.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Host a timer on your website and send out reminders on social media. With the holiday season in its last leg, free shipping day can help give your holiday sales an extra thrust.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. Source : eMarketer. B2B Social Participation.