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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner. Jivox DCO: Scaling personalization.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. Privacy Policy | Site designed by AMAInteractive a div. Ardath Albee of Marketing Interactions, Inc. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. . Should we potentially trade more of our privacy for more relevant advertising? The CBS-Loopt ads are opt-in.

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Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. . Should we potentially trade more of our privacy for more relevant advertising? The CBS-Loopt ads are opt-in.

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Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. . Should we potentially trade more of our privacy for more relevant advertising? The CBS-Loopt ads are opt-in.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. First, do like Citigroup does, and cover your butt with a privacy notice applicable to your industry that's visible right on your social media account.