Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Passive reading of your content will not move the prospect along in his/her decision making process. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey.
Let's personalize your content