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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Passive reading of your content will not move the prospect along in his/her decision making process. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Launched in 2008, Hulu is the only service that offers access to every major U.S. Hulu lets you reach specific audiences depending on your buyer persona, and they offer insights into customer viewing patterns and demographics. Hulu Ad Approval Process. Book My Free Hulu Ads Consultation . What Is Hulu? broadcast network.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. This is up from 16% in 2008. Maybe so, maybe not. Blogging varied by industry type. Tweet This! Don’t miss out!