ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading.
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