2008 and Inbound Marketing - B2B Marketing Zone

SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

MARCH 23, 2023

Our certified experts get our clients up and running quickly by setting up the HubSpot platform, migrating data from existing systems, and providing essential company data such as email templates, workflows, list segmentations, and more. This level of service ensures that HubSpot is used to its full potential.

Hubspot

Hubspot Enterprise Management Work Management Advertising Agencies

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events).

Cost per Lead

Cost per Lead Inbound Marketing Top of Funnel Cost

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs.

Cost per Lead

Cost per Lead Inbound Marketing Top of Funnel Cost

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend.

Email Marketing

Email Marketing B2B Marketing Campaigns B2B

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

A Day in the Life of Working at a Remote Agency [Work-Life Balance Edition]

SmartBug Media

FEBRUARY 16, 2022

While most of us are relatively new to remote work life, SmartBug® has always been a fully remote agency since it began in 2008 and has come up with different ways for you to be successful while working remotely. Check emails, check Slack, and check my tasks for the day. Almost anything that comes through in an email at 8 p.m.

Work Management

Work Management Advertising Agencies Paid Search Agency Ad Agencies

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. Sort of the Kaizen of Inbound Marketing Automation.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Email this to a friend? So here is my take …. Share this on Facebook. Share this on Reddit.

Social Media

Social Media Allocation Social Marketing B2B Marketing

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? This white paper aims to change that perception of them.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Social Media with Email Marketing – is it the Super Combo?

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.

Optimization

Optimization Web 2.0 Planning Buying Cycle

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

DECEMBER 18, 2019

HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow. Customer Engagement Automation is a unique feature of kissmetrics that helps grow more customers. President Jay Baer has his unique humorous tonality in content creation.

B2B Marketing

B2B Marketing Paid Search Agency B2B Best Practices

20 LinkedIn Groups Every Marketer Should Join

Hubspot

JANUARY 7, 2014

Marketing. 1) Digital Marketing. Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 6) B2B Marketing.

Linkedin B2B Thought Leadership Planning Demand Generation Agencies

The Power of Marketing Personalization in President Obama's Re-Election

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. In essence, Goff practiced what we preach here at HubSpot: Create marketing people love.

Top of Funnel

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Please share with your friends and followers: Related posts that may interest you: The Gender Gap in Social Networking Social Media with Email Marketing – is it the Super Combo? Social Media and B2B Marketing Do Pair Well Social Media Marketing: Time Trap or Opportunity Magnet? What’s working for you?

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging

Business Blogging Optimization Web 2.0 Business

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

45 Top YouTube Channels for Marketing Professionals

Zoominfo

DECEMBER 19, 2018

Founded by three entrepreneurs with a passion for economic independence, Elite Marketing Pro provides targeted education, training, and mentoring programs for people who share that passion and want to develop a lifestyle business of their own. Go check out the Elite Marketing Pro YouTube channel today! Go take a look!

Youtube

Youtube Advertising Channels Work Management Marketing Attribution

Two Guys Walk Into a Bar, Talking About Account-Based Marketing

Leadspace

DECEMBER 15, 2015

inbound) marketing, with more than a little success. And somehow, despite what people like me predicted in 2008, we haven’t abandoned email and the telephone for Twitter. I’ve personally put a lot of effort into reaching B2B decision makers through social media and content (a.k.a. We still buy ads online and in airports.

Account Based Marketing

Account Based Marketing Advertising Agencies ABM Paid Search Agency

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment { 1 trackback } Tweets that mention How Relevant Content Helps B2B Branding | Industrial Marketing Today -- Topsy.com Previous post: Social Media with Email Marketing – is it the Super Combo?

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management

Sales Management Pricing Price Marketing Websites

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. We already have lots of brochures and data sheets to give to our prospects and customers. There’s nothing new we can say on our website.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing

Small Business Marketing Bundling Work Management Paid Search Agency

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment Previous post: Are You Creating Irresistible Offers with Your Email Marketing?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

SmartBug Media Is Now HubSpot Platform Enablement Accredited

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Webinars

Trending Sources

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Webinars

Best Day to Send B2B Email Marketing Campaigns

High-Performance Email Marketing for Attracting and Engaging.

Social Media with Email Marketing – is it the Super Combo?

Are You Creating Irresistible Offers with Your Email Marketing?

A Day in the Life of Working at a Remote Agency [Work-Life Balance Edition]

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Focus on Content in B2B Marketing

7 Strategies for Using Content to Market Industrial Products

Don't Count on Marketing Automation to Solve All Your Lead.

Best of 2008: Social Media Optimization, Part 5

Social Media Budget Ratio in B2B Marketing

Using Content to Move Prospects Forward in the Sales Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

Top 10 Clichés to Avoid in B2B Marketing Content

A Blogging Style to Call Your Own

Social Media and B2B Marketing Do Pair Well

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

The Distribution Trap – How Innovations Become Commodities

The Twofold Benefit of Optimizing Marketing Content

101 Tips from 50 Small Business Bloggers

Generating More “Educated Leads” on a Small Budget

10 Best B2B Marketing blogs for Entrepreneurs

20 LinkedIn Groups Every Marketer Should Join

The Power of Marketing Personalization in President Obama's Re-Election

Business Value of Social Networking

Optimizing Your WordPress Business Blog

The Role of B2B Marketing is Shifting from Lead Generation to.

45 Top YouTube Channels for Marketing Professionals

Two Guys Walk Into a Bar, Talking About Account-Based Marketing

Variety of Content is the Key in the Early Stages of the.

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

How Relevant Marketing Content Helps B2B Branding

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial and B2B Customer Engagement Simplified

How Lack of Marketing Content Can Derail Your Website Redesign Project

Content Auditing and Mapping it to the Industrial Buy Cycle

Hubspot Offers Small Business Marketers a Big Bundle of Features

The Disconnect Between B2B Content Marketing and Customer Engagement

The 6 essential rules of a website redesign – Ignore them at your.

Stay Connected