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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate.

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2010s to now: Email design trends that survived the test of time

Litmus

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about the 2010s?

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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. ” Part of that conversation includes email newsletters. The emails end with a goofy celebrity purchase from the news. It had to go digital, of course, but it also needed to attract a new readership.

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Why Millennials Value Experiences, Not Stuff

Biznology

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. Sign up for our emails here. Millennials obviously took note of the world crashing around them, and they haven’t forgotten.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Sign up for our emails here. A key driver for this trend is the emerging values of millennials and purposeful branding. by 2025, for example.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. If you’re throwing pitches in the dark via email, the odds are not good.

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MarTech’s event marketing experts to follow

Martech

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. Website: JuliusSolaris.com LinkedIn: JuliusSolaris (27K followers) Twitter: ToJulius (19K followers) Marketing operations AI and marketing Email marketing B2B marketing Get MarTech! In your inbox.