iOS 15 is out, but marketers can shake off the loss of email open rates
Martech
SEPTEMBER 21, 2021
” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate.
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