Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less? It is by IAS – a B2B marketing agency from England.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 26, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. You need to rethink your business model first and fast. I would take this a little further.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Leave a Comment { 1 trackback } Tweets that mention How Relevant Content Helps B2B Branding | Industrial Marketing Today -- Topsy.com Previous post: Social Media with Email Marketing – is it the Super Combo? All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

WebMarketCentral

APRIL 27, 2009

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

Best Practices 20

Best Practices Business Adwords Blogger 20

Online Marketing Institute

NOVEMBER 4, 2010

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. All it takes is a handful of leads with the same result, and that rep will assume all other inquiries from the campaign are similarly worthless.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

MAY 18, 2009

A high number of RSS subscribers is going to be your best Google indicator." According to Chris, "You are going to have to push Google Reader to your visitors and you WANT ALL your subscribers in Google Reader.this is going to be real important to getting ranked well in Google.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 3, 2010

army’s “Be All You Can Be” campaign? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Buzz Marketing for Technology

JUNE 27, 2008

Published in June 23rd, 2008.   So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! 7 users responded in " Some Thoughts About Effective Networking Online " Subscribes to this post comment rss or trackback url. Ore, I love your analogy!

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

MAY 14, 2010

And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. emails which send just the “right&# piece of information to the prospect to help move him or her to the next stage of their buying cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Searches can run on command, continuously, or on a regular schedule.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Savvy

AUGUST 25, 2009

Other Popular Posts: 10 Overlooked Reads Branding & Soccer Moms Digital Etiquette Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Evolution of approach , seems to be the real watchword especially for companies just beginning to test the waters.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. These are exciting times at Bulb HQ!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Give a boost to a marketing campaign? And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. It’s true — online engagement analysis is not for the weak of heart.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? find themselves the subject of academic scholarship and book publishing “for the rest of us…” .

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Enter your email and submit to reset your password.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. JeffBullas.com How to measure social media.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Measure Small Successes First While in the end every strategy must pull its own weight in a B2B Internet marketing campaign, its easy to expect too much from a company blog too soon. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Effectiveness Enterprise Management 40

B2B Marketing Savvy

SEPTEMBER 30, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) of the truncating darlings. Other Considerations.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. But once the campaign is over, the content is gone. 8) Blog posts help grow opt-in email lists. What good is that to a marketer?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section). > <rss version=”2.0″

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Sign up for our news alerts, special offers & feature updates: Your Email Address.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JUNE 15, 2009

Don’t send a copy and paste email with salutations like, “Dear Nameoftheblog&# or some other equivalent to “Hey you&# or “Hey Guy&#. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. We don’t review advertising campaigns here and never have.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Any more and we maybe get only a tweet or a Facebook Like.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buffer

MAY 13, 2019

The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. For instance, you can link directly from your website footer or add a Spotify icon to the other social icons in your email signatures. Spotify is clearly one of those places.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Social media is (or will be) for every company, because customers will eventually flat-out demand that you interact with them there (the same way they previously insisted on interaction via phone and email). Good luck converting the masses !

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. I’ve been focusing on how the buyer experience and the sales.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. You can sign up for email updates, subscribe via RSS or follow me on Twitter. All Rights Reserved.

Startups 40

Startups B2B Marketing B2B Planning 40