Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. That’s a good starter list for Mass Influencers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? find themselves the subject of academic scholarship and book publishing “for the rest of us…” .

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? Forrester Blog for Interactive Marketing Professionals. And, let’s face it, prospects who read your content when you send out an email and then move on aren’t likely engaged to the degree it takes to indicate sales readiness.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Posted by Tom Pisello at 1:36 PM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). I'd love your thoughts. How can I help you?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication. The Next Chapter Looks Very Different.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication. The Next Chapter Looks Very Different.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies, are there any other services you provide likely to grow 34% each year? so to carve it out is sensible.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Some basic examples of behavioral targeting: Email: . Which emails did a consumer open and/or click on?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Here’s a general flow for a multi-step campaign. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Now she’s a B2B SaaS consultant that specializes in email optimization. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Now she’s a B2B SaaS consultant that specializes in email optimization. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. The next time you think an email message or content description is just a call to action, think again. Talk directly to the target audience when creating lead generation campaigns and messages. " Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 1, 2010

by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post). Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails. Marketing Automation Market Trends 2008 (analyst report). Six Email Marketing Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 13% who are on Twitter), 92% use email and search engines, and 81% go online to check the weather. hours, on facebook it’s 3.2

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Email ExactTarget To produce, send, and track my free, twice-monthly email newsletter “The Social Media Messenger&# ( sign up here if you don’t receive it yet ), I use my friends at ExactTarget. Note that nearly 40% of all subscribers to this blog are via email, not RSS. It looks terrific from what I've seen.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Online Marketing Institute

OCTOBER 31, 2010

Email ExactTarget To produce, send, and track my free, twice-monthly email newsletter “The Social Media Messenger&# ( sign up here if you don’t receive it yet ), I use my friends at ExactTarget. Note that nearly 40% of all subscribers to this blog are via email, not RSS. It looks terrific from what I've seen.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

This is the first salvo in what I anticipate will be a flurry of moves to bring together email and social media into a coherent whole. Really, what is social media from the brand perspective but email 2.0? And the fact that Forrester Research projects social media spend in the U.S. Personnel Integration In many (most?)

Business 116

Business Paid Search Agency Social Media Analysis 116