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SEPTEMBER 13, 2010 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO.
| | FEARLESS COMPETITOR
MAY 18, 2011 Marketing Automation Venture Funding: Profitable or Profligate?
Lead Generation Companies | Analysis of marketing automation space – great guest post. Here we feature the marketing automation experts at Software Advice. SoftwareAdvice does great analysis of the marketing automation space. Their recent post is a superb analysis of the marketing automation industry. by Lauren Carlson, SoftwareAdvice.
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| | IT'S ALL ABOUT REVENUE
NOVEMBER 13, 2012 20 Stats Every Modern Marketer Should See
by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable.
| | IT'S ALL ABOUT REVENUE
FEBRUARY 4, 2011 The Revenue Performance Management Bandwagon
In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. The conversations were more about marketing and sales alignment, a single view of the customer, more powerful reporting, and the “science” of revenue growth. What was beyond marketing automation ? How could marketing automation be a stepping stone to something bigger and more strategic. Most executives simply don’t know which sales and marketing levers actually work on a repeatable basis. Right?
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.
| | BLUE FOCUS MARKETING
SEPTEMBER 16, 2012 2012 #Nifty50 Top Men in Technology on Twitter
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. He has also parlayed his unique style of outside-the-box social media marketing strategies into regular engagements as a featured speaker or panelist at numerous marketing, blogging and social media events.
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B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
Great content this month via the B2B Marketing
Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008
and 26% in 2009. To succeed in social media, set aside your marketing
plan , October 31, 2010 Forget your marketing
PLAN? Every good social media plan STARTS with a solid marketing
strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. MORE >>
B2BBLOGGERS Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
| FRIDAY, JULY 23, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing
Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Calling All Social Media Experts: Give Old Spice (and P&G) The Credit It Deserves July 23rd, 2010 | By Jeremy Victor You must be living in a vacuum if aren’t aware of the buzz surrounding the latest Old Spice videos that have gone viral. What may seem like a social only event
– is certainly tied to a set of specific retailing strategies at the store level. Nothing. MORE >>
DELICIOUS B2BMARKETING Study: B-to-B Marketers Lagging With Social Media
| WEDNESDAY, NOVEMBER 28, 2012
Sales & Marketing
. --> Bloggers. --> Resources. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events
FOLIO Award Winners. Study: B-to-B Marketers
Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing
. Business-to-business marketers
are underutilizing social media and its potential, according to new data from Eloqua
, a marketing automation
company. 32 percent use social media as an outbound marketing
channel for demand generation. Marketing
/Comm/PR. MORE >>
LOOPFUSE Oracle acquires a million lines of code
| WEDNESDAY, MAY 26, 2010
Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation
vendor, Market2Lead. The acquisition marks the first in the space by a major player in the CRM market
, and a public company. This was Oracle buying quicker time-to-market
for tech they can integrate in to their offering. SFDC seems to only buy Java, so there are slim pickings in this market
… who knows? Look for Email Marketing
and Web Analytics vendors to gobble-up some Marketing Automation
players. MORE >>
MARKETING INTERACTIONS Content Design for Nurturing Insights - Marketing Interactions
| WEDNESDAY, AUGUST 20, 2008
Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing
Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Software like Marketo , Manticore , Eloqua
, Genoo , Genius , or VTrenz (to name a few). You set up your marketing
campaigns and segment your lists and start nurturing those leads youve been collecting from your website, microsites(or landing pages), webinars and trade shows. Posted by: Fred Yee | August 20, 2008
at 01:37 PM Hi Fred, Thanks for your comment. MORE >>
- Demand Generation Systems Shift Focus to Tracking Behavior CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 15, 2008
- Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008
- Demand Generation Implementation Survey - Background Results CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009
- Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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