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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

ENews Sign-Up. --> Magazine. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2008 FOLIO Award Winners. Digital Magazines. -->. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.