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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. .” They are that, but also much more. They’re creative. Passionate about their ideas. Risk takers.

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Identifying tangible ways that will help prospects save money can really move a deal along. “If

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

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30 fascinating facts about organic vs paid social media

Biznology

Is one more effective than the other? 59% of marketers believe paid social is more effective than organic social. 33% of marketers cite Twitter as their preferred social network. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Do they work better together?

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. The range of ways they can help, and their structures for providing that assistance, are similarly diverse. Banner ads?